Each customer carries unique value for our firm. Some are long-time customers, some buy a lot, some visit us rarely, but make more profitable purchases compared to others. Presenting right approach to customers with direct proportion to their lifecycle which they are in and providing stability in all customer based processes are basic principles of CRM activities, and they are difficult to implement.

Therefore, in all our projects we consider customer lifecycle in three phases: “Potential or New Customers”, “Growable Customers” ve “Churning Customers”.

Through our CRM, we aim to reach your targets:

We determine the tactics, actions and processes of marketing programs and channels to be executed of those processes.

In order to do customer-based marketing, it is necessary to have a customer-focused database, something quite different than an operational system environment. This is a service to design, develop and host a customer database to manage customer based services and marketing services.

Our senior data management team turn data into actionable information via basic reporting and list formation to data mining (e.g. value segmentation, basket case analysis).

We improve programs which make your customers feel special and unique with your products and services, increase frequency of purchase, make your customers talk as promoters of your company.

We determine communication type, content, channel and timing according to different customer segments or groups after triggering factors of communication are defined and implemented.

Final aim of customer programs to be realized is increasing wallet share of customer and profitability. Determining ROI shows the efficiency as well as determining the application way of working according to customer type.

Customer singularity, complete and exact customer data for communication in customer management is a must for effective usage of marketing budget. We provide usable customer database with technical and operational methods according to needs.

We present consultancy service with our senior analysts who are specialized in establishing customer based analytics and KPI of programs in respect of your reporting needs.

directComm offers storage service with marketing material stocking and input, output process management with depot stock reporting service. directComm also manages communcation material arrangement process such as inserting, matching, packaging and delivering, following-up and reporting processes with its expert staff.

For boutique and short term projects or projects requiring a wider staff, directComm offers call center service with trained agents, customer oriented screens and reporting functionality.

directComm compares targeted and realized results, performs revenue analysis and develops next term plans for target groups and provides reporting beneficial for future plans.

directComm tracks and assesses return of customers from different communication channel usages and measures effectiveness of communication expenses. Through this approach, our expert team develops different proper systematics according to the needs of each firm in terms of their sectoral experience.

Click to check our reference projects.